Built by Dealers,
For Dealers
Prime Automotive Dealer Solutions was founded on a simple belief: dealerships deserve a partner who truly understands the business from the showroom floor to the F&I office.
Our Mission
To be the most trusted F&I and dealer performance partner in the country delivering the products, training, and hands-on support that help dealerships maximize revenue, build stronger teams, and create lasting customer relationships.
We started PRIME AUTOMOTIVE DEALER SOLUTIONS because we saw a gap in the market: too many dealers were being sold products by people who had never worked a deal, and trained by consultants who had never sat in the box. We changed that. Every member of our team has real dealership experience, and every program we offer is built around what actually works on the floor.
What We Stand For
Our values aren't posted on a wall they're reflected in every interaction we have with our dealer partners.
Integrity First
We operate with full transparency — in our products, our pricing, and our partnerships. Dealers trust us because we earn it every day.
Excellence in Training
Our programs are built by people who have sat in the same seats as your team. Real-world experience, not theory.
Partnership Mindset
We don't just sell products and walk away. We stay invested in your dealership's growth for the long haul.
Results-Driven
Every recommendation we make is tied to measurable outcomes — higher PVR, stronger CSI, and better retention.
Our Leadership
Every leader at PRIME AUTOMOTIVE DEALER SOLUTIONS has walked the walk with real dealership experience that informs everything we do.
F&I & Dealer Performance Experts
Leadership Team
Our leadership team brings decades of combined experience from the dealership floor to the executive suite. Every member has worked directly in automotive retail — giving us a perspective that outside consultants simply can't match.
Our Commitment
Always in Your Corner
When you partner with PRIME AUTOMOTIVE DEALER SOLUTIONS, you get a dedicated account manager who knows your store, your team, and your goals and checks in regularly to make sure you're winning.
Nationwide
Reach & Support
With regional account managers across 48 states, PRIME AUTOMOTIVE DEALER SOLUTIONS delivers the personal attention of a local partner with the resources and reach of a national organization. No matter where your dealership is located, we're close by.
Coverage Area
Ready to Partner
With PRIME AUTOMOTIVE DEALER SOLUTIONS?
Let's start with a conversation. Tell us about your dealership and we'll show you exactly how we can help.