Driving Dealer
Performance
Your trusted partner in F&I excellence. We deliver the products, training, and hands-on support your dealership needs to maximize revenue and build lasting customer relationships.
Training Programs
Built to Perform
Our training programs are developed by automotive industry veterans and delivered by experts who have sat in the same seats as your team. We don't just teach — we transform.
F&I Team Training
Increase PVR by up to 30%
Our F&I training programs are built by industry veterans who know what it takes to perform at the highest level. From menu selling to compliance, we cover it all.
Sales Team Development
Close more deals with confidence
Equip your sales team with the skills, scripts, and mindset to convert more leads, handle objections, and deliver a buying experience customers rave about.
Service Advisor Training
Grow RO value and customer retention
Transform your service advisors into trusted consultants who proactively recommend the right services and build lasting customer loyalty.
Why Choose Prime
We're more than a vendor — we're a partner invested in your dealership's long-term success.
Nationwide Support
With coverage in 48 states, our team of regional account managers is always close by — ready to support your dealership with in-person visits, training, and ongoing guidance.
Certified Training Programs
Our training curriculum is developed by F&I and automotive industry veterans with decades of real-world dealership experience. Every program is built to deliver measurable results.
Full Product Suite
From VSCs and GAP to ancillary products and reinsurance programs, we offer a complete portfolio of F&I products backed by financially strong carriers.
Dedicated Account Managers
You're never just a number. Every dealer partner is assigned a dedicated account manager who knows your store, your team, and your goals — and is invested in your success.
Ready to Elevate
Your Dealership?
Let's talk about where your dealership is today and where you want to be. Our team is ready to build a customized plan around your products, your people, and your goals.
Start the Conversation
No pressure, no obligation — just a straightforward conversation about how we can help your team win.
- Complimentary F&I performance review
- Custom product recommendations
- Training needs assessment
- Dedicated account manager assigned